Privacy Policy
Effective date: 1 February 2026
Power Continuity Ltd (“we”, “us”, or “our”) operates the website https://powercontinuity.co.uk (the “Website”).
We are committed to protecting your privacy and handling your personal data transparently and securely in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
This Privacy Policy explains how we collect, use, store, and protect your personal data, and your rights in relation to that data.
1. Who We Are
Data Controller:
Power Continuity Ltd
United Kingdom
Contact email: info@powercontinuity.co.uk
2. Personal Data We Collect
a) Information You Provide
- Name
- Email address
- Telephone number
- Company name
- Information submitted via:
- Contact forms
- Mailing list sign-up forms
- Chatbot conversations
b) Technical and Usage Data
- IP address
- Browser type and version
- Device information
- Pages visited and time spent on the Website
- Referral source
c) Cookies
We use cookies that are necessary for the operation of the Website and, where applicable, for anonymous analytics.
Further details are provided in our Cookie Policy.
3. How We Use Your Personal Data
- Respond to enquiries and requests
- Provide information about our services and products
- Manage our mailing list communications
- Operate and improve our chatbot
- Improve and secure the Website
- Monitor Website performance and usage
- Comply with legal obligations
4. Lawful Bases for Processing
- Consent – for mailing list subscriptions and optional cookies
- Contractual necessity – to respond to service or product enquiries
- Legitimate interests – to operate, secure, and improve the Website
- Legal obligation – where required by law
You may withdraw your consent at any time.
5. Mailing Lists
We use a customer relationship management system, to manage our mailing list.
- Your data is stored securely on our systems
- We only send emails to users who have actively opted in
- You can unsubscribe at any time using the link in our emails
- We do not sell or share mailing list data with third parties
6. Chatbot Use
Our Website uses a custom chatbot to assist with enquiries.
- Chatbot conversations will be logged for follow-up and service improvement
- The chatbot uses well known artificial intelligence systems to provide the service
- The chatbot uses retrieval-augmented generation (RAG) with strict access limits
- Any text which is used to or from the system is checked for inappropriate or dangerous content
- Responses are constrained to approved data sources
- Please do not submit sensitive personal information via the chatbot
7. Sharing Your Data
We do not sell or rent your personal data.
We may share data with trusted service providers only where necessary, including:
- Website hosting providers
- Email and system infrastructure providers
- Analytics providers (where used)
All providers are required to process data securely and in accordance with UK GDPR.
8. Analytics
We may use privacy-focused analytics tools to understand how visitors use the Website.
These tools collect aggregated or anonymised data and do not involve advertising or re-marketing.
9. International Data Transfers
We store data on secure servers within the United Kingdom, appropriate safeguards are used, including UK adequacy regulations and International Data Transfer Agreements (IDTAs) where required.
10. Data Retention
- Contact form and chatbot enquiries: up to 24 months
- Mailing list data: until you unsubscribe or request deletion
- Technical and analytics data: according to system retention settings
- Legal and regulatory data: as required by law
11. Your Data Protection Rights
- Access your personal data
- Request correction of inaccurate data
- Request erasure of your data
- Restrict or object to processing
- Request data portability
- Withdraw consent at any time
To exercise your rights, contact info@powercontinuity.co.uk.
12. Complaints
You have the right to complain to the UK Information Commissioner’s Office (ICO):
13. Security of Your Data
We use appropriate technical and organisational measures to protect your personal data. However, no transmission or storage system is completely secure.
14. Links to Other Websites
Our Website may contain links to external websites. We are not responsible for their content or privacy practices.
15. Children’s Privacy
Our Website is not intended for children under the age of 13, in line with UK GDPR. We do not knowingly collect personal data from children.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date.
17. Contact Us
If you have any questions about this Privacy Policy or your personal data, please contact us:
Email: info@powercontinuity.co.uk